Chocolate Milk
Just Got Healthy

MojoMoo® is the first clinically backed probiotic chocolate milk mix, delivering billions of beneficial probiotics with 60% less calories than Nesquik®.

MojoMoo® makes great tasting chocolate milk, is all-natural, with 10X the probiotics of yogurt.

MojoMoo® has been nationally test marketed with 46% demo conversion and over 30% subscription rates.

10X the probiotics of yogurt

60% fewer calories vs. Nesquik®

46% demo-to-sale conversion

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MojoMoo probiotic chocolate milk mix bag

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Market Opportunity

The Stars Align

MojoMoo® sits at the intersection of three fast-growing categories — Functional Beverages, Probiotics, and Kids' Beverages — with no direct probiotic chocolate milk competitor.

$19B

Children's Beverages

Growing at +5.5% annually

$49–78B

Functional Beverages

Growing 2.7X faster than other beverages

$60B

Probiotic Supplements

81% of Americans name probiotics
as the most important nutrient

The Product

Guilt-Free Indulgence

MojoMoo® offers parents a guilt-free and convenient way to give their children the chocolate milk they love — while delivering a clinically tested probiotic that children truly need.

Gut and Immune Health
Replenishes good bacteria to help metabolize nutrients, enhance immune response, and enrich signaling to the brain.
All-Natural & Clinically Backed
Safe for children. Billions of live probiotics per serving — 10× more than yogurt.
Great Taste
Kids love it. Parents trust it. 60% fewer calories than leading chocolate milk brands.

"Probiotics are a safe and easy way to help our kids thrive."

Proof of Concept

Consumer Market Tested

MojoMoo® was nationally test-marketed across retail and ecommerce with outstanding consumer response and sales velocity.

In every retail location — product demos sold out all inventory within hours.

$1.2M already invested to validate product, price and channels across major retailers and ecommerce in national test.

Ecommerce

Grocery Chains

Independent Stores

Health & Specialty

46%

Conversion after sampling

30%

Subscription rate (avg. >5 months)

8–10×

Price premium consumers willingly paid

$1.2M

Already invested to validate product & channels

Metric	Performance
Conversion after sampling	+46% sales conversion rate
Subscription rate	+30% (avg. >5 months)
Inventory velocity	Sold out within hours of demos
Price elasticity	Consumers willing to pay 8–10× premium over national brands
DTC funnel testing	Improved CRO, increased AOV, and reduced CAC consistently
Repurchase behavior	High retention rates confirm sustained value perception

Leadership

Why This Team Wins

Founder has driven 300% public-company valuation growth, scaled global nutraceutical brands, and led multiple successful exits — now applying that playbook to a category-defining kids' functional beverage.

Peter Leighton

Founder & CEO

30+ years consumer nutrition & biotechnology
300% increase in Natrol (NTOL) stock valuation
Led marketing & channel migration of Metabolife® — the world's most successful diet supplement
Launched first branded nutraceutical, CitriMax®
Led 2 biotech ventures

Brand Pedigree

SupplySide West
CPG Editor's Choice Award

Investment Opportunity

Mojo Rising

MojoMoo® is de-risked, capital-efficient, and investor-ready now. Raising $1.5M in aggregate.

Capital Raise

$1.5M

Funds will deploy across three pillars:

70% Growth & Customer Acquisition (AI agents, digital marketing, ANC model)
20% Core Team Expansion (strategic hires)
10% Production & Fulfillment Scale

3-Year Revenue Forecast

	Year 1	Year 2	Year 3
Gross Revenue	$5.5M	$16M	$25M
COGS	$1.3M	$3.7M	$5.9M
Expenses	$3.2M	$8.5M	$13.9M
EBITDA	$1.0M	$3.8M	$5.2M

75% Gross Margin

Exit Options & Comparables

Strategic acquirer targets include Nestlé, Mondelez, Mars, Ghirardelli, Danone, Post, and other CPG majors.

Functional Beverages

4–8× Revenue

Probiotic Supplements

3.5–6× Revenue

Microbiome Brands

4–8× Revenue

Recent probiotic functional beverage ROI comps

37× Olipop ROI

88× Poppi ROI

Distribution Roadmap

DTC

Brand website, coded landing pages, organic & paid digital, PR

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ANC

Affiliate Network Commerce — A hybrid program that provides an incentive for high-value consumers (like a loyalty program) to promote the brand to their networks, while providing marketing tools for those who have an influential network (like an affiliate).

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3P Ecommerce

Amazon and third-party platforms once DTC & ANC are established

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Retail

Whole Foods, Target, Costco, and upmarket grocery chains

Chocolate MilkJust Got Healthy